TWO WAYS TO WORK TOGETHER
Full management, or just better content - your call
Some clients want to hand it all over. Others are happy posting themselves but need something worth posting. Both are fine.
Full social media management
I handle everything – planning, creating, scheduling, and posting on your behalf. You stay in the loop without social media becoming your problem. Your channels stay active and consistent whether you’re on-site, on holiday, or just busy running your business.
What's included
- Monthly content planning and strategy
- On-site photography and video content shoots
- Graphic design and branded templates
- Caption writing in your brand voice
- Scheduling across your active platforms
- Monthly performance review
- Ongoing communication - never out of the loop
Good for businesses who want social media handled properly and don’t want to think about it day-to-day.
Content creation only
You’re happy managing your own channels and doing your own posting – you just need better content to work with. I produce a batch of photos, videos, or graphics on a regular basis that you can use however and whenever you want.
What's included
- Regular content shoots (photo and/or video)
- Edited, ready-to-post files delivered to you
- Sized and formatted for each platform
- Optional caption suggestions
- Branded graphic templates you can edit yourself
Good for businesses who want better content but are confident managing their own channels.
Still the dominant platform for local and community audiences across Cheshire and the North West
Where visual content lives - ideal for showcasing your work, your team, and what your business actually looks like
For B2B businesses and professional services - builds credibility with the people most likely to commission or refer you
IS THIS FOR YOU?
If any of this sounds familiar, you're in the right place.
Social media is one of those things almost every small business struggles with in the same ways.
You keep starting and stopping
January: posting every other day. March: you’ve gone quiet and you’re not sure how to restart. April: a few posts then nothing. Sound familiar? It’s not laziness – it’s just that social media competes with everything else that actually runs your business. Consistency is the hardest part, and it’s exactly what a managed service solves.
Your content doesn't look like your business
Blurry phone photos, stock images, or text posts that feel more like announcements than conversation. You know your business looks better in person than it does on your feed – but getting proper content made has always been one of those things you’ll sort out “when things quieten down.”
You're not sure what to post about
You run out of ideas quickly, end up repeating yourself, or just stare at the blank caption box until you give up and post nothing. The business is doing interesting things every week – the problem is identifying them and turning them into content. That’s something I can take off you entirely.
You've got multiple channels or locations
Running social media for one business is hard enough. If you’ve got multiple branches, tenants, or outlets that all need their own presence kept active, it becomes a full-time job quickly. I work with larger businesses and estates where the volume of content is significant and coordination matters.
The common thread is this: you know social media matters, you’ve tried to make it work, and it always ends up at the bottom of the pile. That’s not a character flaw – it’s just genuinely difficult to do well alongside everything else. That’s what I’m here for.
"Everybody seems to think they know best how to improve your business through social media. We were lucky to find Tom Thomas Web & Media because Tom actually does know what he is doing. Tom has a great way with words and has insight as to how our business works. He has also been patient and helpful in explaining what he is doing to somebody who has no knowledge of how social media works.
Graham Aggio – Glebe Farm
CLIENT SPOTLIGHT
Glebe Farm - ongoing social media management for a large mixed-use estate
Glebe Farm is a large estate in Cheshire with multiple tenant businesses, events, and activities running across it at any given time. The challenge was keeping all of that visible and active across social media – consistently, professionally, and in a way that served the estate as a whole as well as the individual businesses within it.
I manage the content planning, on-site shoots, and social posting on an ongoing basis. It means the channels stay active without any of the estate’s team needing to think about it – and the content actually reflects what’s happening there, because I’m on-site to capture it properly.
580%
Growth in engagement in the 1st month
4+
Months of consistent management
15+
Businesses in this client portfolio to post for
WHAT GOOD LOOKS LIKE
What I focus on for each platform
Different platforms work differently. What performs on Facebook isn’t what performs on LinkedIn – and treating them the same is one of the most common mistakes small businesses make.
Longer-form content, community feel, event promotion, and local targeting. Facebook rewards businesses that look active and engaged - not just ones that post, but ones that feel like there's actually someone there. Consistent posting and genuine-feeling copy matter more than production value.
Visual-first and unforgiving of poor photography. The businesses that do well here have a consistent look and feel across their grid - not matching colours necessarily, but a consistent standard of image quality and a clear sense of what they're about. Short-form video and Reels are increasingly important alongside static posts.
The platform where professional credibility gets built. For B2B businesses and anyone selling to other businesses, a strong LinkedIn presence is often worth more than the other platforms combined. It rewards thoughtful, specific content - not corporate announcements, but genuine insight and honest commentary on your industry.
HOW IT WORKS
What getting started actually looks like
No long onboarding process. Most clients are up and running within two weeks.
1
Understanding your business
Before anything gets planned, I spend time understanding what you do, who your customers are, and what you want your social media to achieve. I also look at what you’ve tried before – what’s worked, what hasn’t, and why.
2
Content planning
I put together a monthly content plan covering what gets created, when it goes out, and why. You see it before anything is produced, so you can flag anything that doesn’t fit before we’ve spent time on it.
3
Creating the content
Depending on the package, this might mean coming on-site to shoot photos and video, creating graphics, writing captions, or all of the above. Everything is made specifically for your business – nothing generic, nothing stock.
4
Posting and reviewing
Content goes out on schedule. At the end of each month I review what performed well, what didn’t, and adjust the approach for the following month. Social media that doesn’t learn from itself isn’t doing its job.
INVESTMENT
Monthly retainer pricing
Social media management works best as an ongoing arrangement. Here’s what that typically looks like.
Essentials
Content creation-
Monthly content shoot (half day)
-
Up to 12 edited photos or short clips
-
Sized and formatted for your platforms
-
Optional caption suggestions
-
You handle posting and scheduling
managed
Full management-
Monthly on-site content shoot
-
Content planning and strategy
-
Caption writing in your voice
-
Scheduling and posting across 2 platforms
-
Branded graphic templates
-
Monthly performance summary
high volume
Multi-channel or estate-
Multiple platforms or business pages
-
Regular shoots (fortnightly or monthly)
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Higher posting frequency
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Content for multiple tenants or outlets
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Event and seasonal campaign planning
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Detailed monthly reporting
All retainers are quoted based on your specific situation. Get in touch and I’ll put together an honest figure based on what you actually need – no obligations.
*Prices from.
THE DIFFERENCE
Why using one person for content and management matters
Most social media managers are good at scheduling and strategy but rely on you to provide the content. Most photographers are good at shooting but leave the captions, scheduling, and planning to someone else.
I do both – which means nothing falls between the cracks, nothing waits on someone else, and the content that goes out actually looks like your business because I’ve been there to capture it properly.
I create the content as well as managing it
On-site shoots, editing, graphic design, captions - all from one person who already understands your business.
Consistent output, no gaps
No waiting on you to send photos, approve everything, or chase approvals. The work gets done and it goes out on time.
One point of contact for everything
No coordinating between a photographer, a copywriter, and a scheduler. One conversation covers everything.
Honest reporting, not vanity metrics
I won't tell you your follower count went up if your enquiries didn't. The goal is results that matter to your business.
No – that’s the point. For full management clients, once we’ve agreed the monthly plan you don’t need to think about it. I’ll flag anything unusual or that needs your input, but the expectation is that your channels stay active without it requiring your time. You’ll always see the content plan upfront so nothing should surprise you.
The first month involves more conversation than usual – I’ll ask questions, look at what’s worked for you in the past, and understand how you talk about your business. From there, captions get drafted and shared with you before anything goes out. Most clients find that after two or three months they barely need to change anything, because I’ve got a good sense of how you communicate.
It depends on the package and the business. For most clients, a monthly half-day shoot produces enough content to keep things active and varied throughout the month. Businesses with more going on – events, seasonal changes, multiple locations – might benefit from more frequent visits. We’ll work out what makes sense for your specific situation.
That’s absolutely fine and actually encouraged. If something happens in the business that you want to share in the moment – an award, a new team member, something that just happened – go ahead and post it. That kind of spontaneous content complements the planned stuff well. I just ask that you let me know so I can factor it into the month’s plan.
Facebook, Instagram, and LinkedIn. Most small businesses don’t need more than two or three platforms – spreading too thin is one of the most common social media mistakes. I’ll advise on which platforms are most relevant for your specific audience and business type, and we’ll focus on doing those well rather than being mediocre everywhere.
I work on rolling monthly arrangements with a one-month notice period. I’d rather earn your continued business than lock you into something long-term. In practice, most clients stay because the work keeps delivering – not because they have to. If for any reason it’s not working for you, one month’s notice is all it takes.
Yes – this is something I already do. If you have multiple branches, tenants, or business units that each need their own presence managed, the high-volume retainer is designed for exactly that. The approach is tailored to each outlet while keeping the overall coordination manageable – which is the part that usually becomes overwhelming when businesses try to handle it internally.
