Website Design
SJ needed a website that matched the calibre of Spotlight’s client list. I refreshed and modernised the entire site, working closely with SJ to nail the colours, imagery, and overall feel so it properly reflected a specialist insurance PR agency trusted by the likes of AXA, Aventum, and Rokstone.
About Spotlight Consulting
Spotlight Consulting is a specialist PR and communications agency dedicated entirely to the insurance sector. With over 20 years of experience, their senior team works across personal and commercial lines, specialty, reinsurance, Lloyd’s and London markets, MGAs, brokers, InsurTechs, and networks. They deliver everything from media relations and thought leadership to podcasts, webinars, newsletters, and social campaigns. Their directors are members of the Chartered Institute of Public Relations.
The challenge
Spotlight had a strong reputation in the insurance PR space and an impressive roster of clients, but their website didn’t reflect any of that. It was outdated, and the design and branding weren’t doing justice to the quality of work they deliver.
SJ wanted a site that felt modern and polished, one that communicated credibility at first glance. But this wasn’t just about slapping on a new template. The colours, imagery, and overall visual identity all needed careful thought to make sure they genuinely represented the Spotlight brand.
Services Used:
Esteemed digital marketing solutions
I worked closely with SJ throughout this project. We went back and forth on colour palettes, imagery, and layout until every detail felt right. The result is a site that positions Spotlight exactly where they belong – as a credible, senior-level PR consultancy in the insurance space.
- Complete website refresh built on modern systems
- Collaborative branding work to define the right colours and visual identity
- Dedicated sections for case studies, industry views, and service breakdowns
- Testimonial integration featuring client feedback front and centre
- Consultation booking section to drive new business enquiries
- Fully responsive design across all devices
